Journeys

Buying products

The ordered journey demonstrates selecting/configuring retail merchandise toward booking or ordering. A blocked/payment boundary is allowed and must not be described as completion. Mere content browsing is insufficient. Study captured mobile app examples for UI/UX research.

Compare Buying products UX flows side by side

  1. AJIO: Checkout

    Taking a bag that already holds two products forward towards payment: opening the bag from Home, reading the full price breakdown, checking the only offered coupon, and pressing Proceed to Payment. Checkout never opened. Both attempts at Proceed to Payment landed on an unrelated promotional product listing instead of address, delivery or payment options, and the bag was left unchanged at ₹2,923 payable. Nothing was ordered and no payment was made.

    AJIO Checkout flow preview
  2. Myntra: Choose a shirt and begin checkout

    Browse shirts, select a size, review the bag, and reach the mobile sign-in required to continue checkout.

    Myntra Choose a shirt and begin checkout flow preview
  3. SNITCH: Add an item to the bag and start checkout

    The reusable SNITCH purchase goal: browse the catalog to a product, pick an in-stock size, add it to the bag, review price details, and start checkout. On the captured guest variant checkout stops at a phone-OTP login gate.

    SNITCH Add an item to the bag and start checkout flow preview